What is your big learning or takeaway from the IBTTA Annual Meeting?

I think we had an exciting few days together in San Diego. And as so often happens, the learning, engagement, and excitement don’t end here, within the confines of the meeting. They continue for days, months or years after the meeting happens. You renew old acquaintances or make new ones. You take in a new idea that you begin to implement immediately; or perhaps it takes you a few weeks to start working on it. Or maybe the annual meeting stirs in you the embers of some ancient fire that begins to burn more brightly only years after the meeting is over.

In an interview in the most recent issue of Traffic Technology International, Steve Snider commented that he is still reaping the benefits of the first IBTTA membership dues he paid more than 16 years ago. In short, a great idea or experience is not limited to the three or four days in which it first emerged.

What is your big idea? What is your big learning or takeaway from the IBTTA Annual Meeting? Share it with us. Your idea could be the one thing that makes the difference for someone else.