I distinctly remember the first time I ever went to Chicago as a 23-year-old research associate working for the American Public Transportation Association in October 1981 where I attended my first APTA annual meeting. For a young man who had grown up in small town New England with very little travel experience, Chicago was THE BIG CITY. I still remember the taxi ride to the hotel after arriving on an evening flight into O’Hare Airport. The City of the Big Shoulders was flexing its muscles that night. Everything was HUGE to me: the road network, the skyscrapers, the city lights, and the ‘L,’ Chicago’s rail rapid transit system.The APTA event was a combination educational meeting and worldwide exhibition of transit technology and equipment. The educational sessions took place in a major downtown hotel while the world’s largest transit exhibition packed the halls of McCormick Place a short bus ride away. More than 1,000 delegates attended the APTA annual meeting and I wanted to learn something from everyone. My mind was a sponge, seeing new technology, hearing different voices, soaking up industry intelligence, and making new friends. The small town boy I had been could not begin to comprehend the staggering array of ideas, people, and experiences that Chicago represented for me.
Now, nearly three decades later, another lifetime removed from my APTA days, I get the chance to experience Chicago anew during IBTTA’s 77th Annual Meeting and Exhibition, September 13-16, 2009. This time, visiting THE BIG CITY holds even greater promise and anticipation for me than it did a generation ago. This time I have the privilege of serving a different industry. And the tolling industry I serve today is radically different from the tolling industry that existed three decades ago!
Thirty years ago tolling was seen as a barrier to mobility because nobody wanted to stop and wait to pay a toll. Today, with widespread use of electronic toll collection (ETC) and the steady transition to all electronic open road tolling – where the literal barriers no longer exist – tolling has ceased to be a barrier to mobility. Indeed, the real barrier to mobility today is continued reliance on the fuel tax in the face of the public’s diminishing trust in government and unwillingness to support higher taxes of any kind. Continued reliance on fuel taxes as the primary means to support highway improvements may now be the biggest barrier to mobility. Tolling, road pricing, and the advances made possible by ETC break that barrier.
Just as our methods of collecting tolls have changed these last three decades, so have our primary means of communication. The Internet, wireless telephony, email, text messaging, Facebook, MySpace, Twitter, Google and a host of Web 2.0 tools have revolutionized business, not just in tolling and transportation, but throughout the world economy. In 1981, the primary means for sharing ideas among a large group of people included holding a big meeting or convention, publishing a newspaper, or broadcasting a show on television. Today, anyone can communicate instantly with millions of people around the world using an inexpensive handheld device (a phone!) and a connection to the Web. These tools are cheap, powerful, and effective.
As powerful as these relatively new technologies are, they have not replaced the need or the desire of humans to assemble in close physical proximity to one another. Nor will they. We want to sit around the hearth and tell our common story. We yearn for the chance to hoist a glass to salute the success of friends, colleagues, and associates who have traveled a great distance to be with us. We know that the information gained from face-to-face contact with other professionals is far more valuable than all the PowerPoint presentations and speeches that come to us in Web pages that are stripped of context and feeling.
This is why you must come to Chicago to attend IBTTA’s 77th Annual Meeting and Exhibition. This is YOUR annual meeting. This is the family reunion for your industry, your profession, your community of practice.
I respect the budget crises confronting many states, agencies, concessionaires, and companies. And I realize some organizations have restrictions and outright bans on travel to events of any kind, including IBTTA’s annual meeting. But, we also don’t want short-term savings to stand in the way of long-term investment in the success of your organization.
(Here’s a personal thought that you can do with what you will: to those whose official travel is restricted, I say, mid September in Chicago is a terrific time of year to take a vacation from your day job to nurture the valuable friendships and professional contacts you’ve made over the course of a lifetime of service to this great industry.)
To make a long story short…Come to Chicago! You won’t regret it! I went to Chicago for the first time back in 1981 and my mind was a sponge. This time, my sponge is a thousand times bigger than it was back then. I can’t wait to go to Chicago to soak up all the life, energy, ideas, opportunities, and solutions that are waiting for me. I feel like a kid again. Won’t you join me in Chicago? THE BIG CITY is calling all of us!
-- Pat Jones